Privacy Policy

Information collected from you

When you shop on our website or purchase our products, we gather certain personal data. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, and online identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Location Information, including general location data
• Physical and Audio Data, including photos
• Protected Classifications and Other Personal Characteristics, including age
• Consumer Communications, including direct communications with our consumers
• Inferences from Other Data, including inferences created from other personal information collected

Information collected from other sources

In addition to the data you provide directly, we may also receive personal information from external third parties. The types of sources and data categories include:

Ad Networks

• Personal Identifiers, including Name and Email address
• Internet Activity

Other consumers (e.g., referrals)

• Personal Identifiers, including Name and Email address

Retail Partners

• Personal Identifiers, including Name, Email address, and Postal address
• Commercial Information, including Purchases

How long we keep your data

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. The following table summarizes our general data retention practices.

Data Retention Periods

Type of Data	Retention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data	We delete or anonymize data concerning your use of our website within 2 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number	We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 12 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases, Direct communications with our consumers	We keep customer feedback and correspondence with our customer service for up to 12 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Inferences created from other personal information collected	Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Photos, Age, Direct communications with our consumers	We retain review, survey, and feedback data for up to 12 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers	We retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online Identifiers	We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

We reserve the right to update this Privacy Policy periodically. When changes are made, we will revise the "Last Updated" date at the top of this page and, where appropriate, provide additional notification such as a homepage announcement or an email notice. We recommend reviewing this policy regularly each time you access the Services, as continued use constitutes your acceptance of any revisions.

We leverage personal data to support the following business activities:

• Analyzing Data
• Conducting Surveys
• Creating Customer Profiles
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Improving Our Products & Services
• Meeting Compliance & Legal Requirements
• Operating Our Website or Mobile Apps
• Preventing Fraud
• Processing Payments
• Providing Customer Support
• Sending Promotional Communications
• Storing and Managing Data
• Tracking Purchases & Customer Data

When you interact with our website or make a purchase, we may share the following categories of personal data with our service providers and third-party partners:

Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Business Operations Tool, Fraud Prevention Tools, IT Infrastructure Services, Payment Processors, Sales & Marketing Contractors, and Sales & Marketing Tools	Ad Networks, Affiliates, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools
Internet Activity	Business Operations Tool, Fraud Prevention Tools, Sales & Marketing Contractors, and Sales & Marketing Tools	Ad Networks, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools
Commercial Information	Business Operations Tool, Sales & Marketing Contractors, and Sales & Marketing Tools	Ad Networks, Data Cooperative, and Payment Processors
Financial Information	Business Operations Tool	Payment Processors
Location Information	Business Operations Tool and Fraud Prevention Tools	Data Analytics Providers
Physical and Audio Data	None	None
Protected Classifications and Other Personal Characteristics	Business Operations Tool and Sales & Marketing Tools	None
Consumer Communications	None	None
Inferences from Other Data	Business Operations Tool and Sales & Marketing Tools	None

Cookies

Our website utilizes first-party and third-party cookies along with similar tracking technologies to process personal data for the purposes outlined in this Policy. Cookies are small text files stored on your device that allow a web server to recognize you upon subsequent visits. They typically contain a unique identifier consisting of letters and numbers. For more details on how cookies work and how to manage them through your browser settings, please visit allaboutcookies.org.

Do Not Track

Certain browsers offer a "Do Not Track" (DNT) feature that signals to websites your preference not to be monitored. As there is currently no universally accepted standard for interpreting DNT signals, our website does not respond to them at this time. However, you may still exercise the privacy rights outlined elsewhere in this Policy.

Third party analytics tools

We use Google Analytics to better understand how visitors interact with our Services. Learn more about how Google Analytics handles data here and how to opt out here. For additional details on Google's data practices, click here.

If you are a California resident with an existing business relationship with us, you may request a disclosure of the categories of personal information we shared with third parties for their direct marketing purposes during the prior calendar year. To submit a request, please email privacy@fvmakeup.com. We will respond within 30 days of receiving your request.

Should you have any questions or concerns regarding this Privacy Policy, please reach out to us:

Your SMS opt-in consent will not be shared with any unrelated third parties. We may, however, share your Personal Data — including your SMS opt-in status — with service providers that assist in delivering our text messaging services, such as platform providers, telecommunications carriers, and other messaging vendors.

We are committed to protecting your privacy. For a comprehensive overview of our data practices, please refer to our Privacy Notice.

Our website uses cookies to monitor shopping cart activity, including abandoned carts. This information helps us determine when to send cart reminder messages via SMS.

This section applies to individuals located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland (CH). The terminology used herein carries the same meaning as defined in the General Data Protection Regulation, the UK Data Protection Act, and the Swiss Federal Act on Data Protection (collectively, "European Privacy Laws"). For the purposes of this section, "personal information" shall be interpreted as "personal data" under European Privacy Laws.

Collection and Disclosure of Personal Data

The types of personal data we collect and our sharing practices are detailed in the main body of this Privacy Policy above.

For business purposes, we may share your personal information with the following third-party controllers: Pinterest Ads, PayPal - Pay with PayPal, Venmo, Pay Later, Google Pay, Forter, Tiktok Ads, Rakuten, Afterpay, Google Ads, Apple Pay, Facebook Pay, Shop Pay, Microsoft Ads, Meta Ads. Please consult each party's own privacy policy for details on their data handling practices.

Cookie Notice

We employ cookies to enhance your browsing experience and enable both ourselves and third parties to serve personalized marketing content across other websites and social media platforms. Visitors from regions governed by European Privacy Laws have the ability to manage their cookie preferences.

Essential Cookies

These cookies are necessary for core functionality such as security, user authentication, error handling, and payment processing. They cannot be disabled by us, though you may manage them through your browser settings.

Analytics Cookies

These cookies provide insights into how visitors use our websites and applications, helping us continuously improve the user experience.

Personalization Cookies

These cookies enable enhanced functionality and content personalization. For instance, they allow us to recognize you on return visits. Disabling these cookies may affect the performance of certain features or services.

Advertising Cookies

These cookies help us identify relevant products, services, and offers for you. We use the resulting data to tailor marketing content displayed on websites, apps, and social media, and to measure your engagement with such content. These cookies may also be used to serve FV MAKEUP advertisements to you on third-party websites.

Lawful Bases and Legitimate Interests

We process personal data relying on the following lawful bases:

• Complying with legal obligations
• Fulfilling contracts
• Consent
• Legitimate interests

When processing is based on legitimate interests, we pursue the following objectives: Analyzing Data, Creating Customer Profiles, Delivering Targeted Ads, Improving Our Products & Services, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Sending Promotional Communications, Storing and Managing Data, Tracking Purchases & Customer Data, Conducting Surveys, and Fulfilling Customer Orders.

International Data Transfers

Personal data of individuals in the EEA/UK/CH may be transferred to and processed in third countries, including the United States, for example on cloud servers operated by our service providers. Such transfers are carried out under appropriate safeguards, including Adequacy Decisions adopted by the European Commission (EC), the UK Information Commissioner's Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC), the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, International Data Transfer Agreements (IDTAs) approved by the ICO, and other mechanisms permitted by applicable law.

Data protection regulators have recognized that SCCs and IDTAs provide adequate protection for personal data transferred outside the EEA/UK/CH. To obtain copies of our international data transfer safeguards, please contact us at privacy@fvmakeup.com.

Privacy Rights

If you are located in the EEA/UK/CH, you have the following rights with respect to your personal data:

• Right to access. You may request a copy of the personal data we maintain about you.
• Right of portability. You may request that we transfer your data to another party in a structured, commonly used format.
• Right to rectification. You may request corrections to any inaccurate personal data we hold about you.
• Right of erasure. You may request the deletion of your personal information under applicable circumstances.
• Right to withdraw consent. Where processing is based on your consent, you may withdraw it at any time.
• Right to object. You may object to our processing of your personal data in certain situations.
• Right to restrict processing. Under certain conditions, you may request that we limit the processing of your personal data to storage only.
• Right to lodge a complaint with a supervisory authority. You have the right to file a complaint with a relevant supervisory authority. For further details, visit the Information Commissioner's Office at https://ico.org.uk/, the Federal Data Protection and Information Commissioner at https://www.edoeb.admin.ch/, or consult the list of EU Data Protection Authorities at https://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries