Beauty that
stays with you.

About FV Beauty

We started FV BEAUTY because we got tired of the same old story — that good makeup has to cost a fortune. Our waterproof makeup and long-lasting fo rmulas are built for real life: beach days, long commutes, 9-to-5s that turn into late nights. Every product is 100% cruelty-free,vegan, and packed with skincare-grade ingredients. No fluff, no crazy markups — just honest beauty that works as hard as you do.

A NOTE FROM OUR FOUNDER

"I wanted to build something I couldn't find anywhere else: makeup that holds up through a swim, a sweat session, and a full day of running around — without the designer price tag. So I went back to the lab, worked with chemists who actually care, and created FV. Every formula is tested for real life. Waterproof. Sun-proof. Sweat-proof. And priced so you can actually enjoy wearing it."

Made for Real Life

From our best-selling waterproof liquid foundation with matte finish to our viral liquid blush stick that works on cheeks, lips, and eyes — every FV product is designed to pull triple duty. We use high-performance ingredients like soluble collagen, squalane, and arbutin. The same stuff you'd find in luxury brands. Just without the luxury price tag. Ourlong-lasting cream eyeshadow stick stays put for 12 hours — crease-proof, heat-proof, waterproof. Our foundation delivers 12-hour wear with SPF protection. That's the FV promise.

Our Vision

We're on a mission to prove that affordable beauty and premium quality can — and should — go hand in hand. From a small brand born in Hong Kong to a growing community of makeup lovers around the world, we're building a new standard for waterproof, cruelty-free, vegan makeup that everyone can afford. Because looking good shouldn't be a privilege. It should be the norm.

Pool-proof. Always.

Pool days, beach hangs, cannonball contests — our waterproof makeup locks in the second you put it on. No streaks, no running, no second-guessing. Just stay-put color that floats right along with you.

Glow on. Burn off.

Sand, surf, and full-on sunshine. Our makeup with SPF protection has your back. Bond-locking technology keeps your foundation and blush fresh through the heat — while your skin stays protected. Summer beauty, simplified.

Go hard. Stay soft.

Hot yoga. Morning run. A day that won't quit. Our sweat-proof makeup stays put through it all. No caking, no melting, no touch-ups needed. Just a fresh face from the last rep to the last call.

Your face
Your rules
Our formulas